Academics
PROFILE SUMMARY
Total 17 Years of experience
Specialized in Management, Academics Teaching, Research, Project Management and Business data analytics.
Avid Researcher
Experience in leading international collaboration projects (The EATSA - Euro-Asia Tourism Studies Association).
Expertise in course development as per national standards (TEQSA)
Fully hands-on on Data modelling techniques, using tools like SPSS, AMOS, Microsoft Excel, Tableau
Strong inter-personal skills
Excellent communicator and speaker
CORE AREA
Consumer Behavior
Marketing Management
MArketing Stratgey
Market Research
Research Methodology
Advertising & Brand Engagement
Digital Marketing
Micro Economics
EDUCATION
Ph.D. in Management (Marketing) from Jaypee Institute of Information Technology; 2013.
MBA in Marketing & International Business, India
M.A (Economics), from CCS University; India
B.A (Hons) Economics from Delhi University; India
Bachelor in tourism studies (BTS) from IGNOU; India
EXPERIENCE
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S P Jain School of Global Management, Sydney, NSW, Australia
Associate Professor, Marketing (3.5 years)
Deputy Director, Post Graduate Programs
Academic leadership- Working closely with faculty members to develop and implement curriculum strategies that aligned with the school's vision and objectives. This involved designing innovative and industry-relevant programs, ensuring the integration of global perspectives and emerging trends in business and management education. As Deputy Dean, I actively contributed to the strategic planning and management of the post graduate programs at Sydney campus. This included budgetary oversight, resource allocation, and performance tracking to ensure efficient utilization of resources and achievement of key performance indicators. Another significant aspect of my role was student engagement and support. I worked closely with student bodies facilitating their holistic development. I addressed student concerns, implemented support programs, and ensured a conducive learning environment that nurtured their personal and professional growth.
As an Associate Professor of Marketing , my work focused on delivering high-quality education, conducting research, and contributing to the overall growth and reputation of the institution. I designed and delivered courses in marketing, ensuring that the content was up-to-date, relevant, and aligned with industry trends. I facilitated engaging and interactive classroom discussions, encouraged critical thinking, and provided practical insights to students. I mentored and guided students in their academic and professional development, helping them acquire the necessary knowledge and skills to excel in the field of marketing. Alongside teaching, I actively engaged in research activities. I conducted scholarly research in the field of marketing, contributing to the body of knowledge in areas such as consumer behavior, branding, market segmentation, and digital marketing. I published research papers in reputable academic journals and presented findings at conferences, thereby enhancing the school's research reputation and fostering intellectual growth within the marketing discipline. Additionally, I actively contributed to the school's academic and administrative committees, participating in various initiatives and projects aimed at improving the overall learning experience and institutional effectiveness. I collaborated with colleagues on research projects and organized industry-academic events.
https://www.spjain.edu.au/faculty/profiles/monica-chaudhary
Jaypee Institute of Information Technology, Uttar Pradesh, India
Assistant Professor (10 Years)
As an Assistant Professor at JIIT, my work encompassed a diverse range of responsibilities, spanning teaching, research, and contributing to departmental activities. I had the opportunity to engage with a variety of subjects, collaborate on research projects, and actively participate in the entrepreneurial ecosystem of the institution. I delivered lectures, conducted tutorials, and mentored students in various subjects. Additionally, I provided academic guidance, monitored student progress, and facilitated constructive feedback to ensure their academic success. I collaborated with colleagues and students on research projects, conducted experiments, collected and analyzed data, and published research papers in reputed journals. I also participated in conferences and seminars to present my findings and stay abreast of the latest advancements in my field. Furthermore, I actively participated in departmental activities, such as curriculum development and review. I worked alongside faculty members to enhance course materials, incorporate industry-relevant topics, and introduce new teaching methodologies. I also contributed to the development of course outcomes and assessment strategies to ensure the academic rigor and relevance of the programs.
Moreover, as part of the institution's vibrant entrepreneurial ecosystem, I actively engaged with students in a start-up hub. I mentored aspiring student entrepreneurs, provided guidance on business plans, and facilitated networking opportunities with industry professionals and investors. This initiative aimed to foster an entrepreneurial mindset and promote innovation among students.