Research Projects

As a researcher with diverse interests, my expertise spans across multiple disciplines, including marketing, education, organizational behavior, consumer behavior, and travel & tourism. 

In the field of marketing, I delve into understanding consumer preferences, market trends, and effective strategies to reach target audiences.  Consumer behavior is another area of focus, where I analyze the factors influencing consumer decision-making processes, their attitudes, and their interactions with brands and products. Exploring educational practices and methodologies, I aim to enhance the learning experience and promote effective teaching strategies. Within the realm of organizational behaviour, I investigate the dynamics of individuals and groups within organizations, seeking insights into employee motivation, leadership styles, and organizational culture. 

Lastly, my research in travel and tourism aims to uncover the drivers and impacts of travel behaviour, sustainable tourism practices, and destination marketing strategies. Through my multidisciplinary approach, I strive to contribute valuable insights to these fields, enabling businesses, educators, and policymakers to make informed decisions and foster positive change.